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Transform Your Hair with Clinically Proven Trichopower Science

24 Kerats revolutionizes hair care with our Trichopower™ Science, a clinically proven formula designed to restore strength, elasticity, and shine in just 2 minutes. Suitable for all hair types, it delivers salon-quality results effortlessly, giving you the confidence to embrace beautiful, healthy hair every day.

Leaf icon Professional Results, Without the Salon Trip
Leaf icon Packaging That Protects the Planet
Leaf icon Certified by Italy’s Leading Scientific Institutions

Unlock the Power of 24 Kerats

A game-changing innovation that redefines hair care, providing strength, repair, and resilience at a molecular level.

Powerful Hair Repair in Just 2 Minutes

Unlock the secret to healthier, shinier hair with 24 Kerats. Our cutting-edge Trichopower™ Science mimics the natural keratin structure to deeply repair and restore damaged hair. Infused with biomimetic peptides and hydrolyzed vegetable proteins, our formula nourishes from within, bringing strength, elasticity, and shine—fast.

Get professional-grade results in minutes, transforming your hair to its best self effortlessly.

Transform Your Haircare Routine

Three Simple Steps to Gorgeous Hair

01

WASH

Begin by thoroughly washing your hair to remove all dirt and impurities, setting the stage for healthy, revitalized hair.

02

TREAT

Indulge your hair with the 24 Karats 2 Minutes Mask. In just two minutes, it deeply nourishes and repairs, leaving your hair strong and shiny, with no need to rinse.

03

STYLE

Finish by styling your hair to achieve a polished, flawless look. Whether sleek and smooth or voluminous and full, this step ensures your hair looks and feels its best.

Before and After Transformation

24 Kerats is the natural, effective expertise for boosting hair growth, volume and fortification.
Before transformation
★★★★★
Before 24 Kerats, my hair was dull and lifeless. In just two weeks, it's stronger, shinier, and healthier than ever. The transformation is unbelievable—friends keep asking if I switched salons!
Sophie Grant
Before transformation
★★★★★
The 2 Minutes Reconstruction Hair Mask Pro completely transformed my damaged hair. It’s now smooth, soft, and full of life!
Emily Carter
Before transformation
★★★★★
After using the Metal No More Spray and the Charcoal Detox Shampoo, my hair feels cleaner and healthier than ever. The shine is unbelievable!
Jenny Patel
  • Natural Ingredients for Healthier Hair
  • Trichopower™ Science
  • Clinically Proven Results
  • Eco-Friendly Packaging

We believe in the power of nature. Our products are formulated with carefully selected natural ingredients that nourish your hair from the roots to the tips. From plant-based proteins to nourishing oils, we ensure that each formula is packed with nutrients that protect and strengthen hair, leaving it healthier and more vibrant. No harsh chemicals—just nature’s best, for hair that looks and feels amazing.

PURE FORMULASNOURISHING HAIR CARE

Harness the power of Trichopower™—our groundbreaking haircare technology. By utilizing plant-based proteins and amino acids, Trichopower™ strengthens and nourishes your hair from the inside out, improving texture, shine, and elasticity. Experience the science behind healthier, more resilient hair with every use.

STRENGTHING TECHNOLOGYHAIR HEALTH REVOLUTION

Our products are not just beauty treatments—they’re scientifically backed. With clinically proven formulations, we guarantee real results you can see and feel. Our products have been carefully tested to ensure they meet the highest standards of performance, making them a trusted choice for those who want effective, lasting results.

 REAL VISIBLE RESULTSBACKED BY SCIENCE

We’re committed to sustainability. Our eco-friendly packaging ensures that you can treat your hair with care while also caring for the planet. From recyclable containers to biodegradable materials, our products are designed with the environment in mind, offering you the beauty of nature with every purchase.

SUSTAINABLE BEAUTYECO-CONSCIOUS CHOICES

Frequently Asked Questions

Quick, eco-friendly shipping and hassle-free returns.

What makes 24Kerats different from other hair care brands?

24Kerats uses Trichopower™ Science, a clinically proven technology that mimics natural keratin structures. Our biomimetic peptides and hydrolyzed vegetable proteins deliver salon-quality results at home, restoring hair strength, elasticity, and shine in just 2 minutes.

Is 24 Kerats suitable for all hair types?

Yes! Our formula is designed to repair and rejuvenate all hair types—curly, straight, color-treated, or damaged—leaving every strand healthier and more vibrant.

How sustainable is 24 Kerats?

Sustainability is at the heart of our mission. We use eco-friendly packaging and focus on creating vegan, cruelty-free formulas that are kind to the planet and your hair.

 How often should I use 24 Kerats products?

We recommend using our repair formula 1-2 times per week for optimal results, but it’s gentle enough for daily use if needed.

Can I use 24 Kerats products with color-treated hair?

Absolutely. Our formula is safe for color-treated hair and helps extend color vibrancy while repairing any damage caused by treatments.

Are your products tested on animals?

No. All 24 Kerats products are cruelty-free, and we never test on animals.

How soon can I expect to see results?

Visible improvements can be seen after the first use! With consistent use, you’ll notice stronger, shinier, and healthier hair.

Is 24 Kerats safe for sensitive scalps?

Yes, our gentle, dermatologist-tested formulas are suitable for sensitive scalps. However, we recommend a patch test before the first use if you have allergies.

Do your products contain harmful chemicals?

No, our formulas are free from parabens, sulfates, silicones, and other harmful ingredients.

Where are your products made?

24 Kerats products are proudly formulated and produced in Italy, leveraging top-tier research and innovation.