Backed by Science

Groundbreaking Science for Everyday Hair Care

Science Meets Haircare

Revolutionary Formula

Our advanced formulations combine 24 amino acids, biomimetic keratin, and naturally derived actives to repair hair from the inside out. These innovative technologies mimic the natural building blocks of hair, offering truly transformative results. Our products are scientifically crafted to nourish, strengthen, and restore your hair to its healthiest state.

Key Ingredients

  • 24 Amino Acids: These essential building blocks are directly responsible for maintaining hair’s health and strength, replenishing moisture, and promoting resilience.
  • Biomimetic Keratin: A revolutionary ingredient that replicates the natural protein structure of hair to repair damage and restore shine.
  • Hydrolyzed Vegetable Proteins: These penetrate deep into each strand, helping to rebuild and strengthen hair from the inside out.

Our Technology

TrichoPowerâ„¢ Science
At the heart of our innovation is TrichoPowerâ„¢ Science, an exclusive technology designed to repair and enhance hair with unmatched precision. By targeting the hair's inner structure, it restores damaged hair at the molecular level. The unique combination of hydrolyzed vegetable proteins and biomimetic keratin allows our products to penetrate deeply, offering long-lasting health and vitality.

Clinically Proven

Validated by Italy’s leading research institutes, our products deliver scientifically proven outcomes. Extensive clinical studies have shown that our formulas provide unparalleled care, ensuring every strand is treated with the highest level of efficacy and precision. Trust the research—see the results.

Revolutionary Haircare Made Simple

Effortless Hair Repair Process

  • What is Keratin?

    Keratin is a natural protein that forms the building blocks of your hair, providing strength, structure, and resilience.

  • Mimicking Natural Hair Keratin

    Our formula replicates the benefits of keratin, repairing damaged strands and restoring your hair’s natural beauty from within.

  • Powered by 24 Amino Acids

    Infused with a blend of 24 essential amino acids, it nourishes and strengthens your hair for long-lasting health and shine.

Scientifically proven, backed by data

97% Disulfide Bond Regeneration

After Using the 24 Kerats® Line for Superior Hair Repair

  • UNTREATED DAMAGED HAIR WITHOUT 24 KERATS®

    (raised and dull cuticles)

  • DAMAGED HAIR SUBSEQUENTLY TREATED WITH 24 KERATS®

    (sealed and shiny cuticles)

What Our Happy Clients Say About Us

Absolutely incredible! The science-backed claims really convinced me to try this, and I’ve seen amazing results. Highly recommend!

- Emily S

I was skeptical at first, but after using this product, the results speak for themselves. It truly works as promised!

- Malika A

Excellent product and customer service. I love that everything is backed by solid research. It’s refreshing to see science-driven products like this!

- David M