Our Story

Founded by a team of passionate professionals and scientists, 24 Kerats is driven by the belief that everyone deserves luxurious hair care. Using our innovative Trichopowerâ„¢ Technology, we mimic natural hair keratin with 24 aminopeptides to deeply repair and strengthen your hair.

Our Core Values and Commitments

Trust In 24 Kerats to put your hair health and happiness first

Innovation Redefined

At 24 Kerats, we believe true innovation is about pushing boundaries and creating real solutions. Our pioneering Trichopower Science is at the heart of everything we do. We’ve redefined what hair care can be by combining cutting-edge technology with nature’s finest ingredients. In just 2 minutes, our products repair, restore, and enhance, bringing salon-quality results straight to your home.

Sustainability at Heart

Sustainability is not just a buzzword for us; it’s the driving force behind everything we create. We are committed to protecting our planet by using eco-friendly materials, vegan ingredients, and sustainable practices throughout our product lifecycle. When you choose 24 Kerats, you're choosing a brand that values both your hair and the environment.

Hair Care for Everyone

We believe great hair care should be accessible to all. Whether your hair is curly, straight, wavy, or coily, 24 Kerats provides solutions that work for every type and texture. Our products are designed to restore health and radiance, leaving all hair types looking and feeling their best.

The Hair Industry Ignores Sustainability—But We Don't

We're not just about hair care; we're about empowerment. Our mission is simple: deliver transformative results that make your hair shine with health and beauty. Powered by groundbreaking Trichopower Science, our products repair, rejuvenate, and elevate your natural beauty—fast.

We believe in innovation that makes a difference, not only for your hair but for the planet too. Beauty is personal, and with 24 Kerats, it's more powerful than ever. We challenge the norm to create products that not only transform hair but help protect the world we all share. Reveal your best hair and a healthier world—one strand at a time.

Transform Your Hair in 2 Minutes

Experience the ultimate hair transformation with 24 Kerats. Our clinically proven Biomimetic Molecular Repair formula works in just 2 minutes, repairing and strengthening hair from within. Powered by Trichopower Science, our sustainable, vegan products deliver salon-quality results at home, restoring your hair's natural beauty.