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BACK TO VIRGIN HAIR IN JUST 2 MINUTES

Experience professional-grade hair care at home with fast, effective repair in just 2 minutes

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Experience professional-grade hair care at home with fast, effective repair in just 2 minutes

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  • Paraben-free

  • Silicone Free

  • Cruelty Free

  • Eco-Friendly

  • Made In Italy

Featured Haircare

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Mask

Professional use

Shampoo

Instantly Repair & Regenerate Hair.

Instantly repair and regenerate hair structure with the Innovative, Vegan and Clinically proven TrichoPowerâ„¢ Technology .Using 24 aminopeptides, it mimics hair keratin to deeply restructure and restore your hair in just 2 minutes

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Scientifically proven, backed by data

97% Disulfide Bond Regeneration

After Using the 24 Kerats® Line for Superior Hair Repair

Before using 24 Kerats, my hair was brittle and lifeless. After just one treatment, it’s visibly stronger, softer, and full of shine—truly transformative!

Emma Johnson

Keratin Biomimicry Technology

Advanced Repair Mechanism

Immediate Results

The Charcoal Detox Shampoo has been a lifesaver for my chemically treated hair. My scalp feels cleaner, and my hair is so much lighter and free of buildup. I feel confident showing off my hair without worrying about it looking dull or lifeless!

Amara Celeste

Detoxified scalp

Removed buildup

The Metal No More Spray-Pro is a must-have! My hair was constantly weighed down and looked dull. After using this spray, my color treatments last longer, and my hair feels so much healthier. Absolutely love it!

Thalia Grey

Restored vibrancy

Reduced dullness

Lightweight & healthier hair

Our Customers Prefer Us Hands Down

2 minutes reconstruction hair mask pro

$149.00
$149.00 $179.00

2 minutes reconstruction hair mask pro

$149.00
$149.00 $179.00

metal no more spray-pro

$62.50
$62.50

Why Choose Us

Humanistic Approach

What sets our products apart is their effectiveness and inclusivity. Crafted for all hair types, they deliver transformative results, whether you have fine, straight hair or thick, curly locks.

2-Minute Miracle Hair Repair

Our commitment to technology and innovation ensures that you are getting the best possible results for your hair, leaving it looking healthy, shiny, and beautiful from the very first use.

Pure, Plant-Based Ingredients

We believe in using only the finest, ethically sourced plant-based ingredients. Each product is formulated to nourish and repair your hair naturally, without harming the environment.

Science-Backed Innovation

We combine advanced research with cutting-edge cold-processing technology to deliver effective, nutrient-rich haircare.

Clinically Proven Results

Validated by Italy’s top beauty and scientific academies, our products are clinically proven to improve hair health, strength, and shine, delivering visible results from the first use.

Our Story: Driven By Passion, Grounded In Innovation

At 24 Kerats, we’re on a mission to revolutionize haircare with science-driven, plant-based solutions. Our cold-processing technology ensures that every product nourishes, repairs, and protects your hair, while minimizing environmental impact. Designed for all hair types, our products deliver proven results and help you achieve healthier, more vibrant hair.

About us

Learn more about us & Join us in this journey—because great hair is for everyone.

Shop By 24 Kerats Treatment

Discover 24 Kerats Range of Professional Hair Treatments. Designed To Revive, Rebuild, Detox, and Prepare Your Hair For Technical Services.

daily hair revival treatment

Discover 24 Kerats Daily Hair Treatment Routine designed to keep your hair clean, hydrated, and shiny. Using our carefully formulated products, you can achieve salon-quality results at home, ensuring your hair looks its best every day.

Hair Reconstruction Treatment

Rebuild your hair with the 24 Kerats Hair Reconstruction Treatment, This powerful treatment deeply nourishes and strengthens each strand, improving texture, shine, and manageability while promoting healthy hair from root to tip, giving you professional results at home.

Detox treatment

Experience 24 Kerats Detox Treatment for a thorough cleanse. Remove buildup and impurities from your scalp and hair, leaving it deeply purified, nourished and radiant. Perfect for resetting your hair and achieving a salon quality fresh start at home.

Pre-Treatment for Services

Prepare your hair for any technical service with 24 Kerats Pre-Technical Services Treatment. This routine opens cuticles, strengthens, and repairs your hair to ensure it receives the maximum benefits from coloring, keratin treatments, and more, all from the comfort of your home, with results that rival a salon.

Loved by Our Customers

Sarah T.

Verified Buyer

12/05/24

My Hair’s Healthiest Version Yet

I never imagined that a quick two-minute treatment could make such a difference. My hair feels softer, stronger, and healthier with every use. 24 Kerats has completely transformed my daily hair routine!

2 minutes reconstruction hair mask pro

Emma G.

Verified Buyer

11/24/24

This Charcoal Shampoo Cleaned My Scalp Like Never Before!

The charcoal really works wonders on my scalp. I’ve struggled with dandruff and oily buildup, and this shampoo leaves my scalp feeling cool and completely clean. Highly recommend it!

charcoal detox shampoo

Alexa S.

Verified Buyer

11/16/24

Saved My Busy Mornings!

I love how quickly this leave-in mask works! My hair feels deeply nourished and looks healthier with every use. It’s perfect for my busy routine, as it instantly repairs and leaves my hair silky smooth without weighing it down. A must-have for anyone looking to give their hair a quick boost!

fast reconstruction leave-in hair mask

Camryn I.

Verified Badge

11/09/24

Hair Rescue for Color-Treated Locks

My color-treated hair was struggling with dryness and brittleness, but 24 Kerats brought it back to life. My color stays vibrant, and my hair feels nourished and strong with every application!"

2 minutes reconstruction hair mask pro